In The Press


On the 27th of this month, We Agri, a group company of IT service firm Tech Farm Holdings based in Shinjuku Ward, Tokyo, announced their initiative to support the overseas expansion of Japan's confectionery industry. The program is set to commence in October, beginning with cross-border e-commerce to sell Japanese sweets to consumers in Singapore. We Agri aims to provide export promotion support primarily for popular confectionery stores that are unable to independently expand their foreign markets.
We Agri specializes in the export and import of agricultural, forestry, and fishery products, with a focus on distribution. Through this initiative, they are extending their support to aid in the overseas expansion of Japan's confectionery industry, opening up new avenues for business growth.
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We Agri Co., Ltd. (Headquartered in Chuo-ku, Tokyo; CEO Kenji Iwato), a company within the Tech Farm Group specializing in agricultural and marine product distribution solutions, will begin exporting popular confectionery stores and other confectionery manufacturers, which are unable to independently expand their overseas markets, in response to the overseas demand for Japanese sweets amidst the decline in inbound demand due to the COVID-19 pandemic. Leveraging their cold chain built for exporting agricultural and marine products, marketing strategies that capture local preferences, and networks for real sales at local retail stores, they will establish their cross-border e-commerce platform, "Ginza Sweets," which was launched in September of this year, as a distribution channel to enhance the brand power of Japanese sweets. With a sales target of 500 million yen by the end of 2026, they aim to further expand their unique export platform utilizing IT.

 

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We Agri, a subsidiary of Tokyo's Tech Farm Holdings, will launch an initiative in October to help Japan's confectionery industry expand overseas. This will begin with cross-border e-commerce to sell Japanese sweets to consumers in Singapore, with the aim of supporting popular confectionery stores that lack the resources to independently penetrate foreign markets.